My Music Label

My Music Label is a music management and simulation game in which you build and run a record label. You discover and recruit artists, develop their careers, release music and make decisions that shape your label and the music industry. You can also create a manager and become an artist on your own label, balancing your music career with your management responsibilities.

Build your label

Choose your label’s name and identity, then develop its offices, production capabilities and internal management as the company grows. You can open and upgrade regional headquarters in countries around the world, and hire local managers to run sub-labels. They speed up songwriting, boost artists’ releases and provide fan and local-market bonuses, shorter scouting missions, and monthly local discoveries and events. Working in a country without a headquarters means higher recruitment costs and tougher negotiations.

Shape artists’ careers

Scout promising artists around the world, recruit them before competitors and help them develop their potential. Artists can take up to three roles; for example, a songwriter can strengthen compositions, while additional roles increase training needs and salaries. Special quests let you unlock and recruit legends from the past, whose presence can transform your label, inspire new generations and leave a lasting mark on music history.

Play through music history

Choose a starting year between 1960 and 2030, and follow music history as it unfolds. Cassettes, CDs, music videos, the Internet, downloads, social networks, streaming, influencers and short videos arrive on their real dates, while genres such as hip-hop, techno and trap appear only once they exist. Each era has its own stars, bands, labels, news and chart presentation, and rules. Before starting, you can set the size of the artist pool and choose a dominant genre.

Manage your label’s fortunes

A dynamic event system brings both positive and negative attention. A viral track, a documentary or increased media coverage can raise an artist’s or label’s popularity; scandals, controversies, communication mistakes and plagiarism accusations can harm an artist’s image or that of the whole label. Events affect reputation, income and charts, and call for strategic decisions.

You can arrange tours, choose destinations and manage their risks. Promoter deals can use a guaranteed fee, a share of revenue or a mix of both, and your relationship with a promoter changes with each show. Sponsorships can increase income, sometimes requiring artistic compromises. You can also run a festival by choosing its venue, production, month, ticket price and line-up, putting your own artists on stage or booking guests, managing seasonal weather and building its reputation from one edition to the next.

Track the music scene

Use MusicFlow to examine charts by artist, genre or theme and adjust your strategy to trends. An integrated social media system lets you follow album and single releases, keep up with news about artists and labels, and see the media impact of your decisions. Reputation matters alongside the numbers.

Customize the world

The built-in Database Editor lets you create and edit artists, bands, rival labels, festivals, venues, events, genres and countries. You can customize rival labels’ logos, size, focus, strategy and signed artists, and add song titles and cover art for releases. Your edits are saved per game and do not alter the shared database.

Arcade Mode

Alongside Simulation Mode, Arcade Mode offers a faster, competitive way to play. Sign artists and build an unlimited card collection, release music to climb the Hot 100, and compete against rival labels across four divisions. Train and evolve artists from Bronze to Diamond while growing your weekly income and label.