Lured In
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About Lured In
Lured In is an idle tycoon game about taking over your grandfather’s aquarium when he retires. You catch fish, display them in tanks and earn money from visitors as you turn a rundown, empty building into a thriving business.
Catch and display fish
Travel to different zones to catch fish for cash or passive income, and watch the weather for opportunities to find them all. Upgrade your equipment, play fishing minigames and try for rare catches. Back at the aquarium, care for your fish by cleaning and feeding them, and decorate their tanks. Displayed fish generate passive income while you play and while the game is closed.
Grow the business
Spend money on tank upgrades to increase passive income, reinvest in the shop, expand the business and open new revenue streams. When you have upgraded everything you can, start fresh in a new location to gain unique and powerful ascension upgrades.
Customize your aquarium
Decorate the shop to suit your style, arrange and design the tanks, and use unlockable cosmetics to customize your appearance as aquarium manager.
Frequently asked questions
The best price for Lured In is $6.64 at Kinguin. That is 16% less than on Steam, where it costs $7.99. 2 shops have an offer that activates in your country.
Some are. This page only shows offers that activate in your country; offers for other regions, or with no stated region, are left out. To see the offers for another country, change your country at the top of the page.
Every key we list activates on Steam. Redeem the key there and Lured In stays in your library for good.
Yes, with a small risk. Publishers create keys to sell in other shops, which is why a key can cost less than in the official store, and once you activate it the game is yours to keep, just like a store purchase. On average 1–2% of keys fail, so check the shop's buyer protection before you buy: the official store does not refund keys bought elsewhere.
The minimum requirements for Lured In are: Windows 10, 1 GB RAM, 300 MB storage. It runs on Windows only. The recommended specs are in the System requirements section.
No. Lured In is a single-player game.
Yes. Valve rates Lured In as Verified on the Steam Deck: it runs well out of the box.
Buy Lured In 16% cheaper than on Steam.
Lured In is available for 16% less in shops such as Kinguin.
Steam lets publishers create keys to sell in other shops. Once you activate a key, the game is yours to keep, just like a store purchase.
Disclaimer: CD keys have an inherent 1–2% average failure rate. Check the shop terms for buyer protection info. Steam offers no buyer protection for keys bought in other shops and doesn't refund them.











