Buy King of Retail 2 PC key

King of Retail 2 is a third-person retail tycoon and business simulation. You design stores, choose what to stock, manage employees and make decisions that affect your stores’ appeal, sales and profitability, with the aim of growing a business from the ground up or building a retail empire.

Design your stores

Use the in-game design tools to customize store layouts, building materials, textures and windows, and arrange the flow from the entrance to the shopping lines. You can build stores of any size, add multiple levels and connect them with elevators and escalators. Floor space, shelf stock, products and wall designs all affect your store.

You can also create and customize concepts—distinct brands tied to your business—with your own logos and styles. Design tools cover stores, shelves and displays, and Steam Workshop integration lets you upload, share and explore designs from within the game.

Expand across the city

The city’s locations differ in nearby customers, their tastes and what they buy. City layout and income levels help determine whether a location suits a small corner store or a multi-level department store downtown. You can expand into new neighborhoods and diversify into markets such as street fashion and high-tech gadgets.

Local trends and preferences, market forces and seasonality all factor into your business strategy. The simulation spans the operation from Corporate HQ to Point-of-Sale.

Manage your team

Hire employees, organize them and assign their work. Each has independent behaviors, habits, interests and preferences. Poor employees can neglect duties and hurt sales, while good employees can be promoted, mentored and eventually trusted to manage stores on your behalf. You can work alongside your staff or delegate as your business grows.

Customer and employee behavior

Customers and employees have preferences and habits that shape their behavior and lead to different outcomes in the workplace. Your decisions about staffing, products and store design affect how the business performs.