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Influence, Inc.

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About Influence, Inc.

Influence, Inc. is a strategy-simulation game about running a digital influence agency in the modern world. You use social media and mainstream news to promote celebrities, market products and sway elections, pursuing profit and influence through different strategies.

Run your agency

You control a business that provides influence for hire, mostly through social media. Clients include corporations, talent agencies, governments and others. You choose which clients to work with and what kinds of jobs to accept, using research, sharing, leaks and targeting to shape public attention. The public is eager for the next scandal, which you can choose to break.

Choices and replay

Your choices lead to different missions, and you can replay the game with different strategies. A first playthrough generally lasts 2–3 hours. The game raises questions about how attention and inattention shape reality, who manipulates attention and why, how social media shapes news and journalism, and how media can promote or fight authoritarianism.

Frequently asked questions

Steam lets publishers create keys to sell in other shops. Once you activate a key, the game is yours to keep, just like a store purchase.

Disclaimer: CD keys have an inherent 1–2% average failure rate. Check the shop terms for buyer protection info. Steam offers no buyer protection for keys bought in other shops and doesn't refund them.

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