Electioneering

Electioneering is a strategy game about changing voter opinion to help your chosen candidate win the 2020 U.S. election. You research issues, shape media coverage and run ads while trying to understand voters and work around a map hidden by Fog of War. Candidates pursue their own strategies to win voters and do not know you are working behind the scenes.

Voters and the campaign

Up to 51,000 procedurally generated voters make the election decisions. They are built from 15 distinct base profiles, with thousands of variants generated at the start of each game. There is no simple algorithm weighing campaign performance: the outcome is driven by voters, whose opinions can change in response to repeated messages, though their starting biases can be difficult to overcome.

You can take polls, hack candidates and steal information from their campaigns to learn what voters and opponents think. Neither you nor the candidates can see the true electoral map. You choose a candidate and adapt your campaign to a dozen issues, including COVID-19 and the impeachment of Trump.

Shape the conversation

As events unfold, you research topics within issues, such as Trump's acquittal and the first COVID-19 case in America, then make strategic ad buys to sway voters. You choose topics to promote in the media, use arguments to spin them and can lie to voters through ads. The game features hundreds of Events, Issues, Topics and Arguments to draw on as the conversation changes.

Campaign tools

You can engage Dark Web Agents and use social engineering, research, hacking and infiltration to advance your campaign. The candidates also use strategies of their own to win over voters, by any means they can.

Story

Four years after the previous call, America is choosing a new leader and the world is watching. You work to help either Trump or Biden win, with a weekly stipend and contacts at your disposal. Your employers deny knowing you if you are caught, and they expect results if you lose.

The game includes real-world events from 2020 and hand-drawn characters.