CEO

CEO is a business simulation in which you run a multinational conglomerate and compete with other companies for dominance in world markets. You build a supply chain from raw materials to consumer goods, then compete through pricing, product quality and branding. Play scenarios with leaderboards, set your own rules and goals in sandbox mode, face AI competitors or play against up to five friends. The world has multiple regions that react to your actions.

Build your supply chain

Build farms to grow crops such as cotton and rubber, and raise livestock for leather, wool and other goods. Mines, logging camps and oil wells provide iron, timber, oil and other natural resources. These resources are limited and must be acquired at auction.

Factories process raw materials into intermediate goods such as steel, paper and plastics, then combine them into consumer products ranging from cat litter and beef jerky to desktop computers and electric cars. You can also grow oranges for orange juice, raise cattle for beef and leather, or log timber for furniture and paper. Expensive mines can supply lithium for batteries, while buying up iron deposits can help you monopolize the steel market.

Compete for customers

You can sell cheap imports or research your own assembly lines to make higher-quality goods. Build R&D labs to improve manufacturing standards and compete on product quality. Advertising builds awareness and loyalty, while training employees increases their efficiency and can lower production costs. You can target wealthy consumers who are less concerned with price, or compete by keeping your costs low.

Game modes

Scenarios include leaderboards, while sandbox mode lets you set your own rules and goals. You can compete against AI companies or play with up to five friends.