What in Hell is Bad?

What in Hell is Bad? is an otome strategy game set during a war between Heaven and Hell. You play as the last descendant of Solomon, bound by fate to seven demon lords and the 72 demons of Hell. As angels wage war and devils scheme, you form pacts, awaken power and navigate relationships with your demon companions.

Story and romance

The story follows forbidden pacts, tragic secrets and unexpected tenderness in a war-torn realm. You can grow closer to your chosen demon through interactive touch mechanics, unlocking intimate, fully voiced scenes.

Real-time battles

You command powerful units in real-time tower defense battles against angels and rivals. Build an army from the 72 demons of Solomon and lead them into fast-paced fights. Battles and choices draw you further into the story.

The demon lords

The seven demon lords each represent one of the seven deadly sins. They include Lucifer, who is prideful, and Belphegor, who is lazy but seductive.