Startup Quest Bakery

Startup Quest Bakery is a brief simulation game about setting up and running a socially responsible bakery. You compete in the final round of a European Union competition, aiming to build a profitable business with a positive social impact and a small environmental footprint. To escape the simulation, you must establish a thriving bakery within 36 months.

Set up your bakery

Explore four dedicated rooms—Action, Knowledge, Skills and Sustainable—as you make decisions about the business. Secure permits, research the market and tailor your products to the community’s needs. Choose a location, energy sources and bakery equipment, and decide whether to take out insurance or use options such as solar power.

Run the business

Choose skilled bakers and salespersons; their talents affect customer satisfaction and operational efficiency. Each month, decide what to produce, choosing from white bread, baguettes, whole grain bread, pretzels and pita bread. Review financial reports and adjust your plans to keep the bakery growing and sustainable.

Balance your goals

Your decisions must bring together economic viability, social responsibility and environmental stewardship as you manage the bakery.