Startup Freak

Startup Freak is a business game about growing a software startup from humble beginnings into a multi-million dollar company. You hire staff, develop and secure products, manage infrastructure, find sales channels, set prices and seek investment. Your decisions determine the value of the company when you eventually exit.

Build your team and product

Hire employees with technical, design, operational or sales skills. Research the market and develop features that meet user demand, then test them, fix bugs, secure them and tune their performance. You can also enhance features with options such as responsive design and accessibility.

Manage your business

Run data centres around the world, research more powerful servers and handle changing levels of user traffic. Use data and intuition to choose sales channels suited to each product, then test and adjust your pricing strategy as the market shifts.

Secure investment

Research potential investors and prepare a slide deck to pitch your venture. Investors may offer millions in exchange for a small share of the company, and you can haggle over the deal.

Grow your office and exit

Buy furniture and gadgets for your office. When you decide to leave the startup, the value of your payout reflects the decisions you have made along the way.