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Plush Parade

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About Plush Parade

Plush Parade is a game about designing plushies and growing a shop. You create plush designs, stock them on the shelves and build your popularity as a designer.

Design plushies

Choose a base form such as a human, demon, elve, troll or alien, then customize it across 15 categories. Options include earrings, blush, glasses, shoes and hats. You can also create cohesive collections around different aesthetics.

Run your shop

Order stock and launch promotions to grow your business. Retire plushies with low popularity to make room for new designs, and attract more fans as you compete to become the town’s best plush designer.

Unlock new designs

Level up your design skills to unlock themes ranging from cottagecore coziness to gothic elegance and pool party vibes. Spin a wheel to choose new pieces to unlock based on their color and category.

Frequently asked questions

Steam lets publishers create keys to sell in other shops. Once you activate a key, the game is yours to keep, just like a store purchase.

Disclaimer: CD keys have an inherent 1–2% average failure rate. Check the shop terms for buyer protection info. Steam offers no buyer protection for keys bought in other shops and doesn't refund them.

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