Clouded VR

Clouded VR is an abstract narrative experience about U, a user who seeks a relaxing stay at a virtual cloud hotel as a step toward transcending to the Cloud, a technological nirvana. In this digital world, U tries to meet an inner pressure to perform and attain the status they believe they deserve.

You upload your mind to the Cloud Hotel for a dystopian virtual holiday. As your attention is diverted, you work out the rules of this world. The experience takes about 15 minutes and examines how future online spaces might be designed, exploring how social media and advertising exploit feelings and how online spaces optimized for attention can reinforce extremes.