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About Big Pharma Marketing and Malpractice

Big Pharma Marketing and Malpractice adds executives, manual pricing, production-line tools and unlockable perks to Big Pharma. You use these systems to promote your drugs, set prices and manage how medicines move through your factories.

Executives

Executives act as the sales force for your pharmaceutical empire and provide new ways to market its products. You can offer doctors free gifts to increase sales, though this risks bad publicity. You can also oversee clinical trials and alter their results to give products permanent bonuses; poor results lower a product’s rating. Disease awareness campaigns aim to convince the public that they are sick and that your drug can cure them.

Set prices

Manual price setting lets you choose how to compete in the market. You can undercut opponents to push them out, gain a monopoly and charge an extreme price for a life-saving cure, or balance sales volume and profit margin with a fairly priced product.

Manage production

New production-line tools let you transfer drugs between buildings, add Booster Effects to increase a cure’s sales appeal, and use Stock Gates to regulate the flow of drugs through your factory in response to market demand.

Choose perks

Unlockable perks provide fixed bonuses. You choose them at the start of each game, and they shape your strategy. Competitors can use perks too.

Frequently asked questions

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