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About Big Brother Is Shaping You

Big Brother Is Shaping You explores how online platforms collect and analyze personal data, and how AI can use it to shape what people see. The game considers how personalized recommendations, news feeds, advertising and search results can differ between users, and whether these systems serve users’ needs or a hidden agenda.

It examines questions such as whether news platforms might hide critical comments, how shopping algorithms rank products to encourage purchases, whether search engines show all relevant results, and what intelligent ad blockers and news filters actually remove. It also considers what the NSA could do with data gathered from online platforms using AI. A playthrough currently takes 30 minutes to an hour.

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